Brand Clarity

Unlock the Power of Your Brand with our Comprehensive Brand Clarity Form. Discover Your True Identity, Voice, and Message for Unparalleled Business Success!

1. Brand Basics

a. Preferred Brand Name:What is the preferred name for the Quest Digital Project?

Preferred Brand Name:

Quest Digital

Quest Edu

Quest Ghana

Quest Literacy

Other:

This field is required.

b. What name do you prefer for Quest’s social media profiles?

Preferred Social Media Name:

Quest Digital

Quest Education

Quest Ghana

Quest Digital Literacy

Other:

This field is required.

c. What name do you prefer for Quest’s website domain?

Preferred Website Domain Name:

questdigital.org

questedu.org

questghana.net

questu.org

Other:

This field is required.

2. Core Purpose and Vision

a. What is the primary mission of the Quest Digital Project?

Mission:

"To empower educators with digital skills for enhanced classroom learning."

"To provide cutting-edge digital tools for educational institutions."

"To connect under-resourced schools with digital literacy resources."

Other:

This field is required.

b. How would you describe the project’s long-term vision?

Vision:

"To become Ghana’s top provider of digital literacy resources for educators."

"To improve digital access in education nationwide by 2030."

"To create a self-sustaining model for digital literacy education in Ghana."

Other:

This field is required.

3. Visual Identity and Logo Design

a. Do you have any specific colors, shapes, or design elements you’d like to see in the new logo?

Color/Shape Preferences::

Blue for trust and technology

Green for growth and sustainability

Circular shapes for unity and growth

Geometric shapes for stability and modernity

Other:

This field is required.

b. What logo style do you envision for Quest?

Logo Style:

Icon-based (e.g., symbols or shapes representing education/digital themes)

Wordmark (text-focused, stylized name of the brand)

Combination (icon with brand name)

Abstract symbol

Other:

This field is required.

c. Do you envision a modern, classic, or abstract design style?

Design Style:

Modern and minimalistic

Classic and timeless

Abstract and artistic

Other:

This field is required.

4. Brand Personality and Tone

a. If Quest were a person, how would you describe its personality?

Personality Traits:

Approachable

Innovative

Inspiring

Trustworthy

Knowledgeable

Other:

This field is required.

b. What emotions or qualities do you want the brand to convey?

Desired Emotions/Qualities:

Trust

Optimism

Empowerment

Energy

Warmth

Other:

This field is required.

5. Target Audience and Impact

a. Who are the main audiences for Quest (select all that apply)?

Main Audiences:

Primary and secondary school educators

Students and youth learners

Government education partners

Technology industry partners

Other:

This field is required.

b. How do you want these audiences to feel when they interact with Quest?

Desired Audience Feelings:

Inspired

Supported

Empowered

Confident

Connected

Other:

This field is required.

6. Desired Outcomes and Impact

a. Are there specific impacts or outcomes you want Quest to be associated with?

Desired Outcomes:

Increased digital literacy rates among educators

Improved student learning experiences

Stronger partnerships with tech organizations

A larger community of digitally skilled teachers

Other:

This field is required.

7. Brand Personality and Tone (Continued)

a. Are there any brands or organizations that you feel Quest should be similar to or distinct from?

Comparable Brands:

Khan Academy

Google for Education

UNESCO Education

Other:

This field is required.

8. Visual Style and Preferences (Continued)

a. Do you have any specific colors, shapes, or design elements you’d like to see in the new logo?

Color/Shape Preferences:

Blue for trust and technology

Green for growth and sustainability

Circular shapes for unity and growth

Geometric shapes for stability and modernity

Other:

This field is required.

b. Are there existing brand assets or visuals that you want to retain, or is this a full rebrand?

Asset Preferences:

Keep the original tagline, “Empowering Educators"

Retain specific colors from the current logo

Full rebrand with no previous visuals retained

Other:

This field is required.

9. Goals for the Rebrand

a. What specific goals do you want this rebrand to achieve?

Goals:

Boost brand visibility

Attract new partners and donors

Strengthen message clarity

Expand community outreach

Other:

This field is required.

b. How will you measure the success of the rebrand?

Metrics:

Increased social media engagement

Higher attendance at events

More partnership inquiries

Positive feedback from educators and partners

Other:

This field is required.

c. Are there any upcoming events or campaigns where the rebrand should be prominently featured?

Events/Campaigns:

National Digital Literacy Summit in April

International Education Week

Digital Literacy Awareness Month

Other:

This field is required.

10. Competitive and Collaborative Landscape

a. Who are Quest's main competitors or peers in digital literacy or education?

Competitors/Peers:

Digital Promise

Google for Education

Local training organizations

Other:

This field is required.

b. How would you like Quest to stand out or be positioned among these organizations?

Positioning:

Most community-centered and culturally relevant

Leading in innovation and technology for education

Most affordable and accessible solution for educators

Other:

This field is required.

11. Future Growth and Adaptability

a. How do you envision Quest evolving over the next five years?

Future Vision:

Expanding to rural areas in Ghana

Developing an online learning portal

Offering certification programs

Other:

This field is required.

b. Are there any additional services, programs, or regions you aim to expand to that should influence the rebrand?

Growth Plans:

Add student-focused programs

Expand to other West African countries

Create a mentorship program for teachers

Other:

This field is required.

12. Other Considerations

a. Do you have any specific requests or constraints for this project (e.g., budget, deadlines)?

Constraints:

Complete rebrand by end of Q1

Stay within a budget of $150

Coordinate with external partners on design

Other:

This field is required.

b. Are there any internal stakeholders or community members who should provide input?

Stakeholders:

Lead educators

Funding partners

Local community representatives

Other:

This field is required.

c. Do you foresee any challenges or concerns about rebranding Quest that we should consider?

Concerns:

Ensuring existing partners are on board

Maintaining brand recognition in the community

Balancing traditional values with modern rebranding

Other:

This field is required.

Our Clients Get Results

Our Core Values

01.

Creativity

We value thinking outside the box and coming up with fresh and innovative ideas that grab people’s attention and make a lasting impact.

02.

Integrity

We believe in always being honest, transparent, and doing the right thing. We earn trust by being reliable and acting with integrity in everything we do.

03.

Collaboration

We believe in teamwork, respecting and valuing each other’s ideas and contributions. By collaborating, we can achieve great things and provide the best results for our clients.

04.

Growth mindset

We have a mindset that is open to learning and growing. We embrace challenges as opportunities to improve and develop our skills and knowledge. We are always striving to stay up-to-date with the latest trends and technologies in digital branding.

05.

Client-Centric Approach

Our clients are our top priority. We listen to their needs, understand their goals, and tailor our solutions to meet their specific requirements. We aim to provide exceptional customer experiences by putting our clients first in everything we do.

Would you like to start a project with us?

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